Requirements:

1. Refer to link

https://cb.hbsp.harvard.edu/cbmp/pl/45585151/45585214/58da3252dcac62ad291c3bfa77837ec3

2. Please do NOT provide an overview / summary for the case

3. Draw a Perceptual Map with y-axis and x-axis

4. Provide a initial Position on the Perceptual Map, and a final Position on the Perceptual Map.

5. Explain why and how should Malaysian Airlines re-position itself in the Airline Industry.

6. Conclude with the challenges it will face with the new positioning.

7. Use APA style Referencing, with in text and end of text referencing.

8. Total Word count should be less than 400 words

Question

Using a perceptual map, discuss how should Malaysian Airlines re-position itself and conclude with the challenges it might face with the new positioning.