Requirements:

1 Content of the paper should be 3 pages, not include the information page and references page.

2 The paper should be using 12-point font Times New Roman with double-spaced.

3 This research paper should take at lease 3 sources (Articles, journals,PDF articles and research papers).

4 This is a research paper that means you need have work cited. (You need to show the links)

5 This is a term paper, which you CAN NOT use bullet points and subtitles.

6. Those references should cited URL in APA format.

7. In the content of the paper, you also NEED to show where you quote. For example: online display advertising is defined as an ad that can include images and text in any channel, and movement and interactivity in channels that offer that functionality (Roberts, Mary-Lou & Debra Zahay, 2013).

Topic: What is a mobile app? Why are mobile apps so important in mobile marketing?

You must write this paper in a regular term paper format. You must write your sound analysis of the subject matter. And use others' point of view that you found from articles/journals/research papers to support this paper. The most important is you must fully answer the question.

This is a term paper for graduate school in database and Internetmarketing course. Please take it seriously. Use the professional English skill and grammars to establish this paper without any plagiarisms.