Required to locate a current article that addresses a services marketing issue related to class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course.
(800 words minimum)
The homework should include:
A brief summary of the key point(s) of the article.
A discussion of how this article relates to a key concept examined in this course(marketing management) and the implications for services marketing practitioners.
your own reaction about this article base on the marketing perspective.