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Required to evaluate four (4) websites for which a comprehensive analysis must be performed. These websites include: • There will be two websites that represent a large organisations and a government agency. Evaluate the sites in terms of the criterions set within the assignment outline.

• Then compare the contrast of approach taken and give your opinions on areas for improvement.

The websites 1.www.bhpbilliton.com.au and humanservices.gov.au These two websites represent a large private organisations and a large government agency. Evaluate the sites in terms of page design, content design, audience awareness and site design. Then compare the contrast of approach taken (government vs corporate) and give your opinions on areas for possible improvement. Also include references to similar sites and how they have approached the same target market.

• There will also be two websites that represent websites with E-Commerce facilities.

• Evaluate the sites in terms of the criterions set within the assignment outline.

• Compare the contrast between these two sites and give your advice, including referencing other similar sites to support your recommendations on changes you would make to improve usability and possible custom The websites 2.www.coles.com.au and www.dealsdirect.com.au These two websites represent websites with E-Commerce facilities. Evaluate the sites in terms of page design, content design, audience awareness and site design as well as the transaction design and customer relations techniques. Then compare the two sites and give your advice, including referencing other similar sites to support your recommendations on changes you would make to improve usability and possible customer retention. All references should be appropriately cited using the Harvard style

•Report Specifications) You are required to evaluate four (4) websites for which a comprehensive analysis must be performed. Your assignment should be presented in the form of a comprehensive report with screen pictures of the sites reviewed (no more than 2 -3 pictures for each website, main pages only). It is expected that the report will also include references from sources external to the ones already provided as guides and additional resources. Main Submission Requirements/Structure The structure of your report should include the following: •Executive Summary •Table of Contents •Evaluations of the web sites to consist of these basic concepts: •First impressions •Homepage pre-testing •Sub-page pre-testing •Navigation testing including; Navigational consistency, Navigation mode (text, icons, both or other?) •Task Analysis •Execution Analysis •Final impressions Please use the Powell, T 2002, Web Design: The Complete Reference, 2ndEdition, McGraw Hill -Chapter 5 as your guide for this assignment-available from http://webdesignref.com/chapters/ch05.htm Additional Requirements Also try to include reflections on these following topics; •Multimedia and other user tools and enhancements used by the websites(did the tools or web enhancements add value to the website, was it appropriate and was it useful to you as a potential customer) •Customer engagement techniques and customer transaction design (did the site promote a positive level of engagement, was the transaction process easy or not?) • You must also find out what the IP addresses for the evaluated sites are. •Conclusion (including your conclusions and overall recommendations) •Include an appendix •Reference List * •You must also complete the attached evaluation form for one (1) of the websites.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91614716

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