Reply to the following questions/comments using 130-150 words... must be in your own words no special format needed just comments/ questions and answers. Please include original questions with answers.

1. What are the different types of strategic alliances, and under what circumstances each alliance type is preferred?

2. Give a description of a strategic alliance and its impact on the participants.

3. What are some factors that must be considered before a company considers expanding internationally?

4. How does management consider culture when going international? Name one major step to take to mitigate differences.

5. What affects does innovation have on competition and competitive advantage?

6. Innovation is a broad concept. Name one recent example of either product, service, organization or advertising innovation that was successful and why.