Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1: You are the newly recruited Marketing Communications Manager of a hotel, and you have to present your new marketing plan to the board at the end of the month. In this context you are meeting your direct staff in order to make sure that you are all well prepared to submit a good plan to the board. You require discussing the given points throughout your presentation to your staff.

a) Define the purposes of a good marketing plan to them.

b) Relate to them the compulsory sections of a good marketing plan, and by using a relevant hotel scenario describe the component of each section.

problem 2:

a)  Answer the given by providing definitions and short answers:

I. Guidelines for service advertising effectiveness when employing the Integrated Marketing Communications (IMC).

II. Characteristics which require being present in order to exceed customer expectations.  

III. How to manage the service promises (with a diagram)

b) describe the most common elements of the marketing communication mix.

problem 3: By using a relevant product in the hospitality or tourism sector answer the three given problems:

a) Define the term product.

b) describe the four main product levels which apply to your selected product.

c) Still in relation to the selected product describe how the elements of the nature of hospitality sales apply.                       

problem 4:

a) Define the given terms:

  • Tourism
  • National Tourist Organization (NTO)
  • Destinations
  • Sustainable Tourism
  • Macro-destinations

b) With the use of relevant illustrations, describe five main determinants of demand in relation to the destination marketing.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96060

Have any Question? 


Related Questions in Marketing Management

1 what are the advantages of internet-based survey research

1. What are the advantages of Internet-based survey research over traditional survey research? 2. Conduct an online search for "green awards" to learn about the various awards programs recognizing environmental conscious ...

Charley and iris met for a working lunch first thing you

Charley and Iris met for a working lunch. "First thing you need to do," Charley told Iris when they met, "is gain some consensus from your higher management to fund a new position for a security analyst. Then fill it by ...

Examine one of your favorite products and describe how the

Examine one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user. Evaluate the company's distribution channels. What changes would you make ...

Look at the scientific glass incorporated case materials

Look at the Scientific Glass Incorporated case materials (see this week's  Required Readings ). The objectives of this case are for you to explore the challenges of inventory control and to examine Scientific Glass's (SG ...

Marketing principles group project assignmenthow to

Marketing Principles Group Project Assignment How to SWOT Identify the problems. Teaching cases are typified by the presentation of a problem, or sometimes multiple problems, for the reader to systematically solve throug ...

You must respond with at least 250 words your replies must

You must respond with at least 250 words. Your replies must do the following: Answer the question posed at the end of the thread. Respond to the practical example in the thread by sharing a practical example that differs ...

What is a threat in the context of infosec what are the 12

What is a threat in the context of InfoSec? What are the 12 categories of threats presented? What is the difference between a threat and an attack? How can a vulnerability be converted into an attack? What name is given ...

Task description -analysis of a case study on social

Task Description - Analysis of a case study on social marketing. This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to critically examine and compa ...

Option 1 sales and ethicsin this assignment you will read

Option #1: Sales and Ethics In this assignment, you will read and respond to the following case study in a 3-4 page paper. The requirements for the paper can be found below. Case Study:  Mike O'Brien is a new regional sa ...

Assignment social media strategy for competitive

Assignment: Social Media Strategy for Competitive Advantage Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different poin ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro