problem 1:

Based upon the Institute of the Public Relations definition, illustrate out the term “Public Relations.

problem 2:

Clearly illustrate out the four (4) steps required to assist accomplish PR objectives

problem 3:

Recognize four (4) characteristics of good PR practitioner.

problem 4:

Illustrate out how PR is distinguished from:

• Advertising

• Marketing

problem 5:

Illustrate out the term “corporate and financial relations” and clearly describe its components.

problem 6:

Using instance, recognize the steps needed to establish corporate identity.

problem 7:

Relate the relevance and significance corporate design as being a step of corporate identity. Clearly illustrate out the significant considerations to be made at this phase.