(Answered) Regional or local marketing strategies

Management Studies

Read the short case "Marketing Matters: The Global Teenager - A market of 2 billion Voracious Consumers." On page 172 of Chapter 7; Marketing (12th Ed.). Kerin, Hartley & Rudelius.

What opportunities and risks are there for businesses to market their products internationally based on this trend? Do you think regional or local marketing strategies will be important for global brands in the future? Why?

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