Regardless of whether Audi's bottom line benefits, or whether TOMS is owned by a holding company in business to make as much money as possible, their partnership produces not only profits, but ethical results as well. I am happy that you saw those positive attributes. Studying ethics can sometimes be a study of pathological egoists like Bernie Madoff, Jeffrey Skilling of Enron, or Martha Stewart in order to know what not to do, but it is also essential in our increasingly global business world, to understand that positive outlooks and innovation can make you successful in business and help the world. It is a fantastic feeling to be in a profitable business, but can you also bring about positive change in the world.  Now that you have read about the WFP and viewed the you tube on Yum! Brands' participation in those food programs, do you see how private enterprise can really make a tremendous difference if guided from the top by people with ethical goals? Should issues like world hunger be on corporate agendas? How do we encourage that?