Regarding the Automobile Industry
- Identify the most important (5-7) strategic issues facing the automobile industry.
- You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
- Keep in mind that it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company-speak to or research the issue from more than one angle to offer a 360-degree approach that does not cause more problems or issues.
- Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
- Include a preliminary set of recommended tactics for improving your company's strategic alignment and operating performance.
- You may modify these recommendations in your final report based on the additional analysis you will conduct in the next module as well as the feedback you receive on this paper from your instructor.
- Keep in mind that recommendations can include, but are not limited to, tactics in marketing, branding, alliances, mergers and acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm's global capabilities.