Regarding Starbucks:
o Define the target market for the product or service.
o Describe the product.
o How the product is distributed (that is, where can customers buy the product? Identify as many distribution options as possible.)
o What is the price of the product (there may be multiple product sizes and prices by distribution channel (you need only select one price?)
o How is the product positioned and promoted? Be sure to think about traditional media as well as online and social media such as Facebook and You-Tube.
· Next, determine what, if anything, the marketing manager should do to change the current strategy. Provide reasons for the suggestions you would make to the marketing manager
o Think about who buys the product. Could the market target be expanded?
o Do you see other uses for the product that have not been identified on the website or on the product brochures or labels?
o How does the price seem? Is it too high? too low? Why?
o Are there distribution opportunities that are being missed?