Reflection Essay Instructions

Case Study : Airbnb in 2016 : A Business Model for the Sharing Economy By John D. Varlaro and John E. Gamble

• Read Case 02 "Airbnb". You will find the Case in Part 2 of yourText Book. The case is also posted in your Homework Section.

• I want you to write a reflection essay regarding the case (minimum400 words).

• I recommend that you read the Case three times. The first time through just read the Case - don't highlight or take notes. The second time through start taking a few notes. The third time through try to identify the key concepts the author(s) are trying to emphasize.

• Do not tell me what the Case says. I have read it many times. I want to know what you think about what the Case says.Please tell me in your own words using complete sentences:

o Was the read worthwhile - why?

o Would you share it at work - why?

o Would you recommend it to your co-workers and team leaders? Why?

o What concepts are key to the Case (list them).

o How would you apply these concepts in the real business world?

o What was your most important takeaway after reading the Case?

o What was unclear or still "muddy" after reading the Case?

o Tell me about at least one Mystic Monk Concept that you would consider making a part of who you are as you develop your strategic management skills.