Reflect upon your favorite product and/or service. Provide examples of how the brand uses the various marketing tools to contact the target customer and deliver the branding message effectively and efficiently. For example if you choose Toyota you will locate the different forms of communication such as a television commercial, radio commercial, magazine, newspaper or Internet ad etc. and perform an analysis of the target customer, the message being communicated and the overall effectiveness of the media source. Select a brand that uses multiple media sources. What do you like/dislike about this marketing message? Does their message seem consistent throughout the different media sources used? Do you think that one media source was more effective than another and why?