Reflect on the question at the end of the case, but those are NOT the question for you to answer in your memo. Please note for your reflecting:

Equilibrium point is where the supply offered equals consumer demand.

Complementary products referred to in question 3 are items acquired to go along with another purchase (i.e., popcorn to go with your movie ticket), NOT complimentary such as free soft drinks on a flight

Submit responses to the following 3 questions in MEMO FORMAT and have access/a copy available for discussion in class

How has information technology affected the airline industry?

Describe at least three factors in the general environment of an airline company and how they influence an airline's operations.

Describe at least three factors in the task environment of an airline company and how they influence and are influenced by the airline's operations.