Refer to the case study (Kellog’s_Extending the product life cycle) to answer the following questions:

a) Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.

b) Suggest appropriate aims and objectives for a small, medium and large business.

c) Explain the difference between market orientated routes and product orientated routes in Ansoff’s matrix.

d) Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.