Recruiting staffing

Please answer the questions:

1- Is it also possible that internal candidates have also developed some bad habits and are so engrained in the existing culture that even though they might be creative people they are still working the party line...the same old way of doing things? Isn't it possible for even internal top talents to be entitled and not really doing their best, best, to contribute?

2- Isn't it true that some people aren't going to move "up" in the organization and will spend a certain number of years in a specific job until they leave the company? Not everyone is a college grad in a professional career track.

3- We do want to attract the candidates who actually qualify for the position. Today everyone seems to apply for everything in hopes of getting lucky. What do you say in a job posting...inside or outside...that attracts the right applicants?