“There is those-usually who’ve never experienced a crisis- who says that planning for crisis is a waste of time because it is planning for something that will never take place”.
How far do you agree with the above statement?
The number of people involved in the crisis communication team and their particular roles distinct from organization to organization. Hence no matter what the size of organization and no matter how small or big the crisis, clearly describe who should be part of crisis communication team, specify well the role and responsibility of each identified person.
All crises demand an instantaneous response. Public Relation staffs have the over-riding responsibility to sustain a long-term perspective and strive for the organization’s continuing relationship with its significant publics. Illustrate out and recognize the seven (7) steps to “Ratchet” a crisis down.
Pre-crisis and post-crisis communications are both significant. As a PRO, who dealing with the crisis in your organization, illustrate out the steps you would take in account when developing your media plan to communicate your post-crisis information to main stakeholders. You might support your answer by the use of illustrations.
Recognize the essential requirements to assist build and sustain a good bridge between Public Relations practitioners and Journalists throughout a crisis situation.
Illustrate out the term “publicity” and describe the two main sorts of publicity.