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Communication is the process in which organizational messages are purposely created and guided by organizational objectives. With this mind, explore Southwest Airline's Web site in depth:

Recognize overall message Southwest Airlines is trying to convey to stakeholders.

Which stakeholders are targeted on this Web site?

Recognize uses of marketing verses public relation functions with these stakeholders.

Do you feel that Southwest Airlines has successfully integrated their marketing communications? Describe why or why not.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M937175

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