Recently, "pink slime" has been making headlines in all media around the country. It is a term used to describe scraps of beef that remain after choice cuts have been harvested. The scraps are ground up, chemically treated, and used as filler with regular ground beef. Although USDA approved, "pink slime" has been perceived by the general public as unsafe for consumption. It is known to have been used in schools and fast food restaurants.

Your client owns a multi-plant beef processing operation and has used the USDA-approved "pink slime" in the ground beef products it supplied to restaurants. It has since stopped using it as filler because of an intense negative public reaction that resulted in a serious drop in business. As a PR practitioner, discuss the tactics you would recommend to rebuild confidence in the company and its products among its customers and with the general public.