Recall that an Employment Brand is a marketing approach to recruiting, retaining and engaging employees.  It is a way to advertise why potential applicants should come to work for the organization and why those who are already employed, should stay.

You read scholarly definitions of the concepts of differentiation of rewards, segmentation of the workforce, and employment brand.  Using either the organization where you work or an organization of your own choosing.

1. Share what you feel is the stated or unstated employment brand of the organization.

2. Describe to the class what competencies are required by the organization that the employment brand is attempting to target.

3. If you were to guess what segment of the labor market the organization is targeting, what would it be?

4. Provide examples of the rewards that are designed to differentiate the organization in order to attract, retain and engage the segment.

https://www.youtube.com/watch?v=j04jwlt1VBY&feature=youtu.be

https://www.youtube.com/watch?v=WsFnCR7_dgI&feature=youtu.be

Bosscher, I. (2013). My How Things Have Changed! Strategic Organization Development and the Transformation of Human Resource Management. Qualitative Report, 18(20), 1-5.

Beer, M. (1997). THE TRANSFORMATION OF THE HUMAN RESOURCE FUNCTION: RESOLVING THE TENSION BETWEEN A TRADITIONAL ADMINISTRATIVE AND A NEW STRATEGIC ROLE. Human Resource Management, 36(1), 49-56.