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Reading Notes/Book Reviews

Format:

• Two-page (articles) and Three-page maximum (books), single space, business block, justified margins, 10-point font

• APA bibliographic citation of the work as your 'title'

• Your name, course, section number and date at the upper right

Content:

• Central theme - identify author's main lesson/argument - what is the author(s) teaching us

• Critical analysis - evaluate the lesson/argument - strengths/weaknesses -considering pointing to a frame of reference in your own life or your training in the subject

• Main takeaways - so what and now what? How do we best apply the knowledge from this article/book?

https://www.dropbox.com/s/3wyvyktj3frs35l/kim_and_mauborgnes_blue_ocean_strategy.rar?dl=0

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92187922
  • Price:- $50

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