Ask Marketing Management Expert

READING 1

When attempting to reinforce a new culture of collaboration it is important to consider that there will always be individuals who are reluctant. This reluctance often stems from those employees that feel the need to be recognized and standout from their peers. These employees often discourage collaboration because they are unwilling to share their knowledge and often put their own needs before the company's. As was discussed in earlier weeks these employees lack congruence and do not allow the organization to take full advantage of it's intellectual capital.

To counter such a problem it may be beneficial for management to form teams. By establishing teams and assigning team-based tasks individuals who refrain from collaboration would be put in a setting in which they would be required to share their knowledge and experience. It would seem as though these individuals would be unlikely to withhold their knowledge and experience while participating in team tasks because their nature is still one of competiveness and they would likely still strive to be successful.

According to Katzenbach(2008) establishing a culture of teamwork and collaboration should begin before new recruits are hired. Human resource personnel should not only go through the standard matching process of seeking out recruits based on competency and experience but should pay special attention to examples of how the recruit performed in team settings or how they have demonstrated an ability to share knowledge and assist others. Katzenbach(2008) also states that it is important for organizations to have recruiters who value collaborative individuals and are collaborative people themselves.

Establishing a culture of teamwork and collaboration also requires a strong mentoring process (DuFour, 2004). A junior employee who is mentored learns early the importance of teamwork and collaboration as their success early on is often determined by the guidance they receive by their mentors. Increasing the number of mentors reinforces the idea of the importance of sharing knowledge through collaboration. Just as in the previous examples organizations should seek to recruit and retain experienced managers that recognize the importance of mentorship and collaboration. Establishing a mentor program with a senior member of the organization who does not fully accept the role will likely have the opposite affect and may demonstrate a culture of individualism rather than collaboration. For this reason DuFour (2004) suggests mentors should be accepted only on a volunteer basis.

Structuring the organizations reward system to benefit members of teams rather than individuals can also help to establish a collaborative culture. Many believe that individuals should not be rewarded in team-based settings because it decreases the collaborative effort and puts the emphasis back on the individual. By rewarding the team the employees receive reinforcement that collaboration and teamwork are required for success. Not all situations and job types are suitable for team-based work and in these situations establishing some type of profit sharing incentive can still function to increase collaboration. In the case of city employees where profits are not the goal of the organization other types of team incentives such as days off or special recognition could be considered.

Respond in the following ways:

Ask a probing question.

Share an insight from having read.

Offer and support an opinion.

You can respond by providing a summary and reference to research in the literature.

at least 1 APA formatted reference.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9790361

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As