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Read this Case Study on Mini-Case on Coach, Inc. and evaluate 'Why are the ladies shunning Coach?'. What, in your opinion, are the conditions contributing to Coach's demise? Which of Porter's Five Forces are contributing most to this demise? What, in your opinion, would be the key differentiating features sought among handbag customers? What could Coach do to re-earn lost business? Explain.

Operation Management, Management Studies

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