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Management Studies

Read the statements about each company below and match the company to the correct marketing strategy.

-International Marketing

-Companies with foreign marketing

-Companies with No foreign marketing

-Global Marketing

1) ABC Appliances sells its products in India through local intermediaries. Well-established Indian department store chains and electronics retailers carry and promote ABC's products.

2) Erewhon Organics, a California-based producer of healthy frozen meals, owns local distributors in Argentina and hires local sales people to sell its food products.

3) A Denver-based manufacturer of fiber optic cables has established its own plants and sales offices in Cali to serve the Colombian market.

4) A U.S.-based apparel maker markets its clothing around the world. The firm's marketing executives believe in a world market and even view its home country, the United States, as just another market segment they cater to.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92447758

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