Read the reading resources then answer the questions.

2 more pages

Unicord PLC - the Bumblee Bee acquisition

(Competing in emerging markets by Hemant Merchant)

Answer the following in a MS Word document, and attach the file on this page.

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1. Trace the supply of the tuna industry from source (fisherman) to consumers.

2. What are the intermediaries for the industry in Thailand? How did these intermediaries affect the profitability of the tuna industry in Thailand?

3. In 1989 Unicord PLC had bid for Bumble Bee at a total price that was double its asset size. What are the reasons that motivate Unicord for making such a risky bid?

4. What caused the decline of the business of Unicord and Bumble Bee?

5. In your assessment, what could be done to prevent the decline of Unicord?