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Read the questions and select one or two points and comment on it -comment required 1 paragraph

1. As discussed in the 4th recorded lecture on the book "Unconscious branding," do you believe thatstatus and hedonism drive the consumer mindset? Please provide an explanation for your answer.

2. What marketing tactics can companies use to create empowering, inspiring memories?

3. As discussed in the 4th recorded lecture on the book "Unconscious branding," how can companies inspire connections of people sharing with other people? Please provide specific examples of companies who have successfully done this?

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