Read the overview below and complete the activities that follow.

When you think of marketing, what sorts of ideas and images initially come to mind?

Close your eyes and think about the essence of the word. What images flow in? The images will vary depending on your age, professional background, and whether you have worked in some aspect of the marketing field.

CONCEPT REVIEW:

It is important to address some misconceptions and stereotypes about marketing.

There are several important factors that have contributed to the development of these misconceptions: marketing's inherent visibility and its tendency toward buzzwords and "spin." Getting these out in the open will give you the opportunity to challenge your own perceptions of the field.

THE ACTIVITY: Read the statement. drag and drop each item into the correct spot within the chart.

(There are 6 charts different colors: orange, gray, yellow, blue, green, orange(again)

there are 6 statements:

- visible to public

- professional asset

- suboptimization made easy

- prevalent in retail store

- no different from other business

- involves research and analysis