Read the  article "WhyHardNosedExecutives"

In the article some of the focus is on the issue that management might use research in gathering information and that research discovery is a valid effort but results are contingent and might be useful in some situations but not all situations.

Assuming: 

• Decisions should be informed decisions
• Some decisions require prompt decision-making
• Research is time consuming
• Management is a decision-making entity

Q1. Discuss with your colleagues the implications of this article from the Harvard Business Review to the issue of the use of research by management. 

Q2. Develop guidelines for how and when research might be effectively and efficiently used by management.