Read the "Marketing Strategy" section of the Hillside Veterinary Clinic marketing plan. Answer and discuss the following in your initial post:

1- Whater are Hillside's advertising objectives?

2- What types of advertising and media are being proposed?

3- What type of copy thrust is recommended? Why?

4- What sales promotion activities are being planned?

In your reply posts, in addition to discussing the topics in the initial posts, discuss the following:

1-Why are the types of advertising and media are being used and not others? What suggestions do you have to make their advertising and media buys better?

2- What are their goals of sales promotion? What would you change?

3- You are their new advertising director, how do you recommend they move forward in their marketing campaigns?