(Answered) Read the journal article gonzlez a m amp bello l 2002

Management Studies

Read the journal article Gonzlez, A. M., & Bello, L. (2002) ‘The construct "lifestyle" in market segmentation:

The behaviour of tourist consumers', European Journal of Marketing, 36 (1/2), pp. 51-85. Assess the thesis of the authors in regards to the construct ‘lifestyle'. Examine the other innovations that are presented in the article.

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