Read the following selection from the long tail by chris, Ask an Expert

Management Studies

Read the following selection from 'The Long Tail' by Chris Anderson and watch the author briefly discuss the theory. In a 3-4 page paper (excluding title and reference pages), discuss the following:

1. What is The Long Tail theory?

2. Analyze at least two examples of companies using The Long Tail methods discussed in the reading.

3. What is Pareto's 80/20 Rule and how does it apply to The Long Tail theory?

4. Compare the Three Rules and cite examples from the reading to illustrate each Rule.

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