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Read the following case study on Nestle and answer any TWO of the questions.

1. Did Nestle undergo either first-order and/or second-order change according to the case? Answer, listing examples of types of change from the above story.

2. Brabeck-Letmathe emphasizes the need to an incremental approach to change. Do you agree that this is what he has done? Discuss the differences and similarities between his view and your view of what has occurred at Nestle, both historically and in recent times.

3. What implications for change managers would apply specifically to Nestle? Outline how the Nestle management team may have reacted to each implication.

4. Find three examples of lessons from the front line that evident in the Nestle case. How could these issues be overcome?

Your response to EACH question must be approximately 200-250 words. Your response must have a clear, well-formulated thesis and idea development should be supported by in-text quotations and references. Pay attention to correct sentence structure, grammar, punctuation, and make spelling count! Response should be insightful, thoughtful, and analytical.

If you need to review any of the concepts, visit the following link: http://owl.english.purdue.edu/owl/resource/560/01/.

Attachment:- Nestle-Case-Study.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92045028

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