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Read the following case and then answer questions 1-5.

Hassan and Ali are thinking to develop their own business online. They want to develop a functioning website for selling used books as they believe that there is no online store yet that sells second hand books here in UAE specially that there are many universities. Hassan and Ali realize that there are many online book stores (outside UAE) which sell new books but they are thinking to provide different unique services which are not provided by others. Hassan said: “We want to attract customers based on our differentiated image and unique style of operating. We're looking to be something a little different!”.

1. Which e-commerce model can be implemented? Why?

2. Which e-ecommerce revenue model can be adopted? Why?

3. Which online payment method they can provide and why?.

4. Which online marketing methods can be used to market business/website.

5. What unique features and website functionality that Hassan and Ali can have to make their online business different from other websites.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92463419

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