(Answered) Read the following article

Management Studies

Read the following article: https://web.archive.org/web/20140717055209/http://asternglance.com/sternco-essays-2/setting-communications-objectives/

• Locate the "who, what, where, when, why, how" questions and apply them to the case study.

• Why does the diner need to use marketing communications?

• Whom does the diner need to reach?

• At this point, where is the best communication (what are the best channels)?

• How will the diner say it?

• When will the communication happen?

Create a SMART marketing objective for the diner.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91672004
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