READ THE CLOSING CASE "YSB (Yahoo! Small Business)" AT THE END OF CHAPTER 02 IN THE TEXTBOOK

Questions

1. We read in this chapter that entrepreneurs try to build competitive advantages for their businesses by being unique. How will these partners know if their Fluzzle Tube idea will stand out, or sink?

2. Put yourself in the position of Whitehead and De Arkos. What should these partners do next?

READ THE CLOSING CASE "Memory by Music" AT THE END OF

CHAPTER 04 IN THE TEXTBOOK

Questions -

1. If you were in Rappaport and Harrison's situation, how would you change your business plan for the future?

2. Is Flocabulary's problem a) the wrong target market, b) a bad product, c) too few products, or d) something else? What are their alternative solutions to their problem?

READ THE CLOSING CASE "Is Buying Two Businesses Better Than

One" AT THE END OF CHAPTER 06 IN THE TEXTBOOK

Questions -

1. The CEOs lived on different continents and barely knew each other. Could they make a deal work?

2. What do you believe the biggest barriers to this two-way business purchase would be?

3. What would you recommend to overcome those barriers?

READ THE CLOSING CASE "To Tea Or Not To Tea?" AT THE END OF CHAPTER 08 IN THE TEXTBOOK

Questions -

1. What financial risks would Mighty Leaf take by pursuing a supermarket strategy?

2. How could they moderate cash flow problems?

3. What would you recommend Mighty Leaf do? Be sure to justify your recommendation?

READ THE CLOSING CASE "To Sue Or Not To Sue?" AT THE END OF

CHAPTER 10 IN THE TEXTBOOK

Questions -

1. Hoffman's gut told him to litigate aggressively. But do you think that was a smart move?

2. Should he settle? Or should he press his case before a judge?

3. Put yourself in Hoffman's place. What would you do?