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Management Studies

Read the case study and answer the question. How should Bamford and Oldenburg deal with the challenges that have emerged with the Westmid Builders account?

Additional Requirement

The case study define that "When to Drop an Unprofitable Customer" by Robert S. Kaplan belongs to Marketing, particularly to Customer Relationship Management and as the name suggests, it is about dealing with an unprofitable customer. In this case study, a supplier is contemplating to cut off one of its biggest accounts.

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Marketing Management, Management Studies

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