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Read the article "Successful Business Communication: It Starts At The Beginning" and explain, through your own experience, why it is important to match the words used with non-verbal cues to create consistent messages with customers, employees, or other managers. How do these consistent messages influence understanding and trust within an organization?

Are you sure that readers perceive your written message as you intended it? If you want help revising a message that you're completing, use theParadigm Online Writing Assistant (POWA). With this interactive writer's guide, you can select topics to get tips on how to edit your work, reshape your thoughts, and rewrite for clarity. At POWA's website, you'll learn how to improve the final draft of your message. Explore POWA's advice, then answer the following questions:

Why is it better to write out ideas in a rough format and later reread your message to revise its content? When revising your message, what questions can you ask about your writing?Name the four elements of the "writing context." Imagine that you're the reader of your message. What questions might you ask?When you revise a written message, what is the purpose of "tightening"? What is one way to tighten your writing as you complete a message?

Marketing Management, Management Studies

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