Read the article, "Business Ethics in Asia: Lost in Translation?"

Based on the information presented in the article, consider business ethics in the global environment. Explain the similarities and differences between ethics in the United States and in a global market such as Asia. Describe how you will establish a code of ethics for the global marketplace. What would be different and the same as an American code of ethics? A situation arises that offends the foreign culture; what steps might you take to rectify the situation and improve the reputation of your organization?

Cite the textbook, Kent, and a third source when responding to this question.