Read the article" Bow hunting in America - In a dark wood - Can bows and arrows save hunting in America?"

Based on the information from the article, identify the relevant factors of the business environment for a manufacturer of hunting equipment.

Following one of your colleague's request, here is a list of expectations for Test 4 in terms of marketing content:

1. Identification of trends for each relevant factor of the business environment:

· Natural/environmental trends

· Social, demographic and cultural trends

· Economic trends

· Legal/Political trends

· Technological trends

2. Implications of the environmental scan for marketing strategy, in terms of segmentation, targeting, positioning (STP) and the 4Ps.