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Article : How Much Business Do You Want and How Much Business Can You Actually Cope With? By Andrew Griffiths

1. What are the cautions about growth the author noted in the article?

2. The author uses "small business" as his example, but is this problem limited to a small firm? Why?

3. What examples did he share? Choose one of the examples and discuss specific lessons a marketer can learn from them.

4. What is a solution to the growth problem as a marketing manager?

5. What other considerations should a marketing manager have when planning a campaign that could result in massive growth?

6. Share any additional thoughts.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92772656

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