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Read the Abercrombie and Fitch case on p. 49. It describes how Abercrombie & Fitch engaged in "creative" recruiting to fill sales jobs with candidates who matched the company's carefully constructed marketing image. The high-profile clothing retailer staffed its stores with good-looking white men and women and touched off a lawsuit that ultimately cost the company $40 million and a barrage of bad publicity (actually there have been multiple lawsuits). Why should (or shouldn't) A&F be allowed to staff its stores in a way that reinforces its marketing image?

What are some alternative ways A&F could staff its stores legally and still project a desirable image?

Provide an example of an affirmative action plan that A&F could use to address their hiring practices.

Could a BFOQ defense be effectively utilized in this situation?

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