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Read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and reference slide) that addresses the following questions:
1. In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?
2. Was Schultz's strategy a blue ocean strategy? A red ocean strategy? Elaborate on your decision.
3. What were the critical drivers of Starbucks' success?
4. What is the source of Starbucks' competitive advantage? Is it sustainable? What should the company do (or not do) next to enhance/maintain its position in the market at the time the case was written?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9869265

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