Read Lululemon's Secret Sauce - WSJ.com.pdf

Read:

• http://www.smartercomputingblog.com/2012/06/05/what-is-big-data-and-why-does-it-matter/ (Links to an external site.)

• http://www.informationweek.com/software/business-intelligence/5-ways-to-benefit-from-big-data/240004617 (Links to an external site.)

• http://www.smartplanet.com/blog/business-brains/is-8216big-data-good-or-evil-new-survey-exposes-growing-debate/25421 (Links to an external site.)

and

• Read the attached pdf: Lulumon's Secret Sauce located above.
Finally read the breaking news: http://www.usatoday.com/story/money/business/2013/06/10/lululemon-ceo-day-quitting/2409289/

Answer the following questions for this assignment. Restate each question. Minimum word count is 350

1. In your own words, what is the definition of "big data"?

2. Take and defend a side:

Big data holds the keys to breakout insights into the business.

OR

Big data is just a distraction from the real business at hand - customer engagement.

Refer to the articles and your textbook (any chapter up until 12) to support your answer. Give page numbers.

3. With the news that Day (did you know she is a pre-RMT366 CWU grad ?) is leaving, stocks plummeted and the embarrassment of the too sheer yoga pants, would big data have helped Lululemon avoid this PR and image disaster? Is seems like the "secret sauce" isn't helping Lululemon at the moment. Agree or disagree. Defend your answer.