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Management Studies

Read Company Case: "Trap-Ease America" (MML)

QUESTIONS:

1. Who is identified as the target market for Trap-Ease? Are there other possible markets that the firm could - or should - target? Identify at least one other and why YOU think it could be a better market than what Martha chose.

2. The case does not explain how Martha and her team selected their target market. Assuming that you are now responsible for marketing at the company, how would YOU analyze the market for Trap-Ease? What research would YOU perform and WHY?

3. What marketing mix elements (i.e., the 4 Ps) has Trap-Ease established? Identify at least two elements and what problems (if any) you see with what Martha's team has done so far?

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