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Read Case 5, "Starbucks' International Operations" in your text (pages 5-1 through 5-10). Using your readings, the Cybrary and the Internet write responses to each of the following:

1. What is your impression of the world wide operation of Starbucks?
2. Conduct a SWOT Analysis of Starbucks.
3. Does Starbucks have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Describe the components of the Starbucks value chain.
5. What strategic alternatives are open to Starbucks? Explain and justify your answer.

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