Read about the Tylenol scandal of 1982
Then, find a scandal that is similar (or you can use this one) and analyze the following (300-500 words total).
Check here for recent business scandals: Top 10 Biggest Business Corporate Scandals 5 years ago by shefali
Define crisis communications. What is it?
What was the problem at the company?
How did the company handle the situation?
Who was affected and why/how?
Did the company have a crisis communciation plan? Highlight three ways the company dealt with the problem.
If the company did not have a crisis communication plan, name three suggestions for handling the problem.
Did/do you agree the crisis plan was effective why?
Do it: Give an example: write a message either via Twitter, Instagram or a Facebook post, or traditional press release (text format) with a crisis communication message that has a word length appropriate to the communication channel.
Make sure you are precise using a credible headline and answer who, what, why, when and how in the message.