Ralph lauren and recessioncan starbucks go downmarketlets, Ask an Expert

Management Studies

Ralph Lauren and Recession

Can Starbucks go downmarket?

Let's deviate off coffee here a bit and move towards clothing. Much like Starbucks, the target market is the high end consumer. My question is why have Ralph Lauren's products been able to weather the recession?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9738157

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