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Qusetion: In the business of health care, decision makers must determine on a regular basis what services to produce, how to produce them, how to distrbute them, as well as how to allow for growth and innovation. How are these decisions currently being made?

To prepare for this Discussion, complete the readings in your Learning Resources. Look online for recent news articles related to supply and demand in the health care industry.

Post a comprehensive response to the following:

Using examples from your Learning Resources and personal or professional experience, explain how health care is a market. In your answer, please be sure to address the following:

• Discuss aspects of the health care marketplace in terms of the specific provisions that define a market.

• How do the principles of managed care influence the business of health care?

• Highlight how health care is different from the typical business market with a more tangible product (like applesauce)?

• How do recent (within the last 18 months) supply and demand shifters (political, economic, social factors, etc.), exert influence on the supply or demand of health care goods or services?

Citations must be in APA format.

Marketing Management, Management Studies

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