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Quiz 1

1) which  of  the following is defined as the ability of customers to drive down the price of goods and services?

A) suppliers power

B) buyer power or the bargaining power of customers

C) rivalry among competitors

D) threat of price reduction

2) are there any direct variables that have  no  effect on a business competitive  position?

A) yes

B) no

3) Which  of the following are  components of an information system? (select all that apply)

A)  data

B) hardware

C) people

D) process

E)  software

4) According   to  the five forces model developed by Harvard  business professor Micheal porter, all  of the following are major factors that determine a company's standing in an industry, except for which one?

A) threat of entry of new competitors

B) political  and/ or economic  factors

C) bargaining power of  suppliers

D) threat of substitute products/services

5) true or false:  early  research could not draw   any connection between IT and profitability, but later research has shown that the impact can be  positive.

A) true

B) false

6) Web  2.0 is exemplified by which of the following? select  all that  apply

A) blogging

B) online purchasing

C) social   networking

D) interactive comments

7) In  a  business  like Walmart, which of the following groups of variables has the most impact on their  competitive  position?

A) customers, suppliers,  government, regulations, location

B) suppliers,  customers, location, employees

C) location, environmental  concerns, suppliers, technology

D) suppliers, location, technology, competition

8) Which  use  of the internet  could  have a negative impact on a company's  competitive  position?

A) allowing potential customers to learn about the company's products and services

B) providing an easy  method to facilitate  product  orders to flow to the suppliers

C) allowing potential customers to find possible substitute products

D) allowing  a company to  monitor  patent infringement by other companies

9) of the following, which factor is least crucial to the ability of a company to maintain it's competitive   position?

A) emerging  new technologies that create new products or create  efficiencies

B) patent  infringement

C) employees  benefits

D) new  international  markets

10) Which  of the following  is defined as a series of activities undertaken by the company to produce a product or service?

A) business  processes

B) value  chain

C) strategic  direction

D) competitive  advantage

11) Which  of the following statements are true of decision support  system(DSS) ?  select  all that  apply.

A) A  decision  support  system  (DSS) is an information system built  to help an organization make specific decision or set of  decision

B) DSS  are used only  at the executive level and are used to make all strategic  decions

C) DSS are  designed to take inputs regarding a known (or partially-known) decision-making       process and provide the information necessary to make  a  decision

D) DSS  can  exist at  different  levels of decision-making with  organization from the CEO  to the      first- level  managers.

12) Which  of the following groups  of variables are all direct variables?

A) customers, suppliers, governments  regulations,  technology

B) supplier, time, politics,owners

C) supplier, customers, employees, location

D) employees, location, technology, organization computers.

13) strategic  issues  related to business processes and the value chain are addressed at which        organizational  level?

A) corporate level

B) business  unit  llevel

C) functional  level

D) strategic  level

14) Which  of the following  are the two  primary methods for obtaining  competitive advantage       described by  Micheal  Porter ?  select  all that  apply.

A) advantage of bringing new products to  the market

B) cost  advantage

C) differentiation  advantage

D) value  chain  creation

15) Highly  qualified  vendors, consultant, and IT department are the most  important elements for        the successful implementation of enterprise technologies.

A) true

B) false

16) Which  of the following  are porters three generic strategies?  select  all that  apply.

A) cost  leadership

B) differentiation

C) focus

D) competitive  advantage

17) Which  of the following  is  exemplified  by  customers finding  a  different way to get the       products or service?

A) customer  disloyalty

B) threat  of substitutes  products  or services

C) rivalry  among  competitors

D) barriers to  entry

18) True  or false:  according  to  Micheal Porter, the internet  has the effect of lowering overall        profitability.

A) true

B) false

19) A  strategic  information  system  is one that attempts to do one or more of the following: select        all that  apply.

A) help an organization focus on a  specific  market segment

B) deliver a product or  a  service at  a lower cost

C) enable  innovation

D) deliver  a product or service that is differentiated

20) True   or  false:  the  data  show  that  IT  has  reduced the differences among  companies.

A) true

B) false

Marketing Management, Management Studies

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