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Management Studies

Question:

You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of 75%.

a. Discuss the geographical classification of markets as per the World Tourism Organisation?

b. Outline and explain your human resource planning approach?

c. Outline the different components of a marketing plan that you would gather data to achieve the targeted occupancy rate.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9588243

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